By Michael Allen, Chairman & CEO, Allen Interactions
Years seem so short as I’ve reached, um, maturity. And each year is shorter than the previous one. As the years fly by, I always wonder about the accomplishments of each previous year and how the coming year might contrast with it.
During recent years, interesting events and important accomplishments have taken place, such as the concept and realization of Learning Records Stores (LRS), cloud-based delivery, and Responsive Web Design (RWD)—such an unfortunate name for us in elearning, where responsiveness is an important instructional design term. Yet, great elearning designs that truly take advantage of interactive and simulation capabilities remain in the minority.
Indeed, it seems like instructional design just doesn’t get much serious attention anymore. We’re more interested in launching something quickly. It should have some nice graphics. Maybe an avatar. Sigh.
Could 2017 be the year elearning wakes up?
Maybe. We probably haven’t exhausted all the diversions to the most important work of creating meaningful, memorable, and motivational learning experiences. And I’m sure we’ll keep coming up with diversions.
But maybe we have spent enough time and effort to avoid where our attention always needs to be. Maybe we’ve learned an important lesson. Perhaps 2017 will mark the year we woke up, took professional responsibility, and turned toward a better path.
As I look at the number of attendees serious design webinars draw, such as those offered by our own Ethan Edwards and others at Allen Interactions and elsewhere, I’m heartened to know many people who do sincerely want to design e-learning experiences that actually build skills and motivate people to improve their performance.
I say this as I recognize there are many other webinars that also draw large audiences and unfortunately push the notion that simplistic quick-and-easy approaches make it unnecessary to take on the challenges of good instructional design. There are those that even laud the practice of “awarding” badges after learners turn a few pages. Really? Really.
The Serious eLearning Manifesto
Serious elearning creates learning experiences that learners love. Instead of a test of endurance, learners don’t want great elearning experiences to end. They want more and more, because well-designed learning experiences efficiently use the learners’ time to help them. The experiences are enjoyable even as they roll out great benefits.
Sure, great elearning takes more thought and effort. It isn’t often accomplished by looking up some interactions in a template library and finding something that would probably work. It takes thoughtful iterative design efforts and testing to get it right. But isn’t it better to invest more time in the creation of elearning so learners can spend less time learning more?
While the guidance given in The Serious eLearning Manifesto might appear daunting, incorporation of just a few of the values and principles often makes an elearning experience far more effective that what’s usually churned out. Please take a look and think about what’s shared there.
Fun in the New Year
Finally, I’d like to point out that good design can be lots of fun. Just like a game or puzzle, design is problem-solving. The rewards are great when you “win” by finding a good solution. And the rewards are multiplied many times over by enthusiastic feedback that lets you know how much learners appreciate what you’ve done for them.
So, let’s give gifts to our organizations and learners that keep on giving year after year. We can feel good, do good, and have fun all at the same time. Let’s shake up elearning trends, attend to the real issues, give a brush-off to temptations to take the easy way out, and do something fun, interesting, and beneficial. We can do it!
Happy New Year,
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