--- title: "Iterations: Creating Learning for Performance Change [Ep. 13]" description: Richard Sites & Angel Green discuss the pushback that designers often get when trying to move from content-focused design to performance-based design. --- ![](https://alleninteradev.wpenginepowered.com/wp-content/uploads/2024/12/blog-ind-header.jpg?id=221) ## Search Our Blogs Search: ## Blog Categories - [Custom Learning](https://blog.alleninteractions.com/topic/custom-learning) ## Subscribe to Our Blogs ![](https://blog.alleninteractions.com/hs-fs/file-2520558344-png/1Website_Images/7_Blog/Iterations.png?width=1387&height=526&name=Iterations.png) # Iterations: Creating Learning for Performance Change [Ep. 13] By Allen Interactions | March 24, 2015 | Custom Learning | 0 Comments Share [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.alleninteractions.com%2Fiterations-creating-learning-for-performance-change%3Futm_medium%3Dsocial%26utm_source%3D) [**](https://twitter.com/share?mini=true&url=https%3A%2F%2Fblog.alleninteractions.com%2Fiterations-creating-learning-for-performance-change%3Futm_medium%3Dsocial%26utm_source%3D&hashtags=AllenInteraction) [**](https://www.linkedin.com/shareArticle?mini=true&urlhttps%3A%2F%2Fblog.alleninteractions.com%2Fiterations-creating-learning-for-performance-change%3Futm_medium%3Dsocial%26utm_source%3D) ![Iterations](https://blog.alleninteractions.com/hs-fs/file-2520558344-png/1Website_Images/7_Blog/Iterations.png) Richard Sites and Angel Green discuss the pushback that designers often get when trying to move from content-focused design to performance-based design. [![Richard Sites, vice president - training and marketing](https://blog.alleninteractions.com/hs-fs/file-29738288-png/images/richardportraittight.png?t=1427137078848&width=125&height=125&name=richardportraittight.png)](https://info.alleninteractions.com/?Tag=Richard+Sites) **Richard Sites** vice president - training and marketing & co-author of [Leaving ADDIE for SAM](http://www.alleninteractions.com/resources/michael-allen-s-books/2-uncategorised/63-leaving-addie-for-sam) [Follow Richard on Twitter ▶ ](https://twitter.com/rhillsites) **[![Angel Green - senior instructional strategist](https://blog.alleninteractions.com/hs-fs/file-22333713-png/images/angel.png?t=1427137078848&width=125&height=125&name=angel.png)](https://info.alleninteractions.com/?Tag=Angel+Green)** ** Angel Green** senior instructional strategist & co-author of [Leaving ADDIE for SAM Field Guide](https://learn.alleninteractions.com/sam-field-guide)** **[Follow Angel on Twitter ▶](https://twitter.com/learneradvocate)   # Want to share this video? Here are some ready made tweets: [Click to Tweet:](http://ctt.ec/2P_UE) Learn the foundational question for creating #performance changing #learning in your organization. #iterations http://hubs.ly/y0DD7p0 [Click to Tweet:](http://ctt.ec/KStez) How do we change our organization from wanting information-based courses to performance-based courses?http://hubs.ly/y0DD7p0 #elearning [![Leaving ADDIE for SAM Mega Workshop](https://no-cache.hubspot.com/cta/default/55048/4770b41b-16d2-486e-b3ed-b3529ee3c2fd.png)](https://cta-redirect.hubspot.com/cta/redirect/55048/4770b41b-16d2-486e-b3ed-b3529ee3c2fd)[![Subscribe to the e-Learning Leadership Blog](https://no-cache.hubspot.com/cta/default/55048/f83f01ef-a304-49e5-81f2-4df2f0d09830.png)](https://cta-redirect.hubspot.com/cta/redirect/55048/f83f01ef-a304-49e5-81f2-4df2f0d09830) ![Allen Interactions](https://blog.alleninteractions.com/hs-fs/hubfs/assets/images/logos/Allen%20Interactions%20Logos%20-%202021/ai-symbol-green%20(3).png?width=135&height=135&name=ai-symbol-green%20(3).png) ## About the Author: Allen Interactions ## Comments ## Would you like to leave a comment? ## Related Blog Posts ![](https://blog.alleninteractions.com/hs-fs/file-2613458259-jpg/1Website_Images/9_Landing_Pages/BannerNew.jpg?width=316&name=BannerNew.jpg) Blog [[Premium Training Webinar] 5 Strategies for Designing Dynamite e-Learning ...](https://blog.alleninteractions.com/bid/103617/Premium-Training-Webinar-Breaking-the-Challenge-Challenge) Richard Sites and Angel Green discuss the pushback that designers often get when trying to move from content-focused design to performance-based ... By: Allen Interactions | Aug, 2014 Category: [Custom Learning](https://blog.alleninteractions.com/topic/custom-learning) ![](https://blog.alleninteractions.com/hs-fs/hubfs/Resources%20Image%20(1).png?width=316&name=Resources%20Image%20(1).png) Blog [New Download! Creating e-Learning That Makes a Difference](https://blog.alleninteractions.com/bid/88987/new-download-creating-e-learning-that-makes-a-difference) Richard Sites and Angel Green discuss the pushback that designers often get when trying to move from content-focused design to performance-based ... By: Allen Interactions | Jul, 2012 Category: [Custom Learning](https://blog.alleninteractions.com/topic/custom-learning) ![](https://blog.alleninteractions.com/hs-fs/file-583154105-png/images/reed%2c_tim(120).png?width=316&name=reed%2c_tim(120).png) Blog [e-Learning Process: 4 Reasons Why SAM is a Good Friend ](https://blog.alleninteractions.com/bid/101774/e-Learning-Process-4-Reasons-Why-SAM-is-a-Good-Friend) Richard Sites and Angel Green discuss the pushback that designers often get when trying to move from content-focused design to performance-based ... By: Allen Interactions | Mar, 2014 Category: [Custom Learning](https://blog.alleninteractions.com/topic/custom-learning), [Strategic Consulting](https://blog.alleninteractions.com/topic/strategic-consulting) [Go to Top ](https://blog.alleninteractions.com/iterations-creating-learning-for-performance-change#) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allen Interactions", "url" : "https://blog.alleninteractions.com/author/allen-interactions" }, "datePublished" : "2015-03-24T13:30:00.000Z", "headline" : "Iterations: Creating Learning for Performance Change [Ep. 13]", "image" : [ "https://blog.alleninteractions.com/hs-fs/file-2520558344-png/1Website_Images/7_Blog/Iterations.png" ], "mainEntityOfPage" : { "@id" : "https://blog.alleninteractions.com/iterations-creating-learning-for-performance-change", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.alleninteractions.com/hubfs/Copy%20of%20It%20is%20not%20the%20strongest%20of%20the%20species%20that%20survive%2c%20nor%20the%20most%20intelligent%2c%20but%20the%20one%20most%20responsive%20to%20change%E2%80%99%20(11)-1.png" }, "name" : "Allen Interactions" } } ```