eLearning Lessons from the Road with Ethan Edwards

I have certainly come across some compelling examples of non-interactive video instruction, and so it is a good question to wonder when that is appropriate. The challenge with video without interaction is that any learner involvement is either emotional or vicarious (or imagined). There is no opportunity for practice or for feedback. So the storytelling must be extremely effective. These videos seem to work best when they are very rapid fire, very visually active, and including affective elements. They usually are less focused on performance than on knowledge. If you want a non-interactive video to impact performance, it is advisable that you organize the learning environment so that the learner will have practice opportunities nearly immediately after the video experience. Does anyone have other considerations to share about using short, non-interactive video as a training tool?

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